Singapore – Hamburg-based adtech firm adjoe has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoe’s commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea.
To spearhead this regional growth, adjoe has onboarded seasoned leaders with deep expertise in the APAC adtech and mobile app ecosystem; namely Eileen Keng as vice president of revenue, Daisuke Hattori as country manager for Japan, Satoshi Takeuchi as senior supply partnerships manager for Japan, Vincent Zhang as senior demand partnership manager for Greater China, and Hyemin Han as senior supply partnerships manager for South Korea.
This expansion builds on adjoe’s strong growth since its €100 million funding round in 2022, backed by Bertelsmann, which enabled milestones like launching US operations in 2023 and expanding into APAC in 2024.
By onboarding key players in the app space, adjoe has cemented its position as a global leader in mobile advertising, with the APAC region offering significant growth opportunities through its thriving mobile gaming and app ecosystems.
Jonas Thiemann, co-founder at adjoe, said, “Expanding into APAC is an exciting milestone for adjoe, as the region generates over 50% of global mobile gaming revenue and leads in advertising innovation. “With solutions like Playtime, we aim to boost engagement and retention for our partners, helping them tap into this thriving market. Backed by our innovative approach and experienced APAC team, we are ready to make a strong impact on the mobile adtech industry.”
At the core of adjoe’s product suite is Playtime, a rewarded ad solution that distinguishes itself through an arcade-style integration within non-gaming apps. By rewarding users with the host app’s currency and benefits for engaging with recommended mobile games, Playtime fosters motivated, prolonged user engagement for both the host app and the featured games.
Meanwhile, game developers benefit from incremental user acquisition at scale, thanks to adjoe’s advanced algorithmic approach, which delivers higher-than-average IPM and sustained player engagement across competitive markets like APAC.
adjoe works with clients like Fetch, ShopBack, yuu Rewards Club, and Green Ponta Action. These partnerships underline adjoe’s ability to collaborate with major players across diverse markets, driving growth and innovation for its partners through unique and effective advertising solutions.
