Jakarta, Indonesia – Adtech company Hybrid has announced the appointment of Afla Zulfahmi as its country head for Indonesia, as he brings with him a wealth of expertise in digital advertising solutions and technology-driven marketing strategies to his new role.
In his new role, he will spearhead Hybrid’s strategic initiatives to further solidify the company’s position as a leader in the adtech industry. His expertise in digital advertising, data analytics, and advanced targeting techniques will play a crucial role in driving business growth and delivering impactful, data-driven advertising solutions for clients.
Zulfhami has a track record spanning over 14 years in the adtech industry, and has held key leadership positions in renowned adtech companies, including general manager at Smaato, where he led the Indonesia Mobile Exchange initiative.
He also served as the country manager at Mobilewalla, leading audience-targeted mobile ad campaigns and ensuring transparent campaign execution where he helped to establish a strong presence in the Indonesian market. At Google, Afla specialised in market analysis across Southeast Asia, notably in Indonesia, introducing Google Admob as a potent advertising platform while nurturing robust client relationships.
Shreyas Sathe, managing director and co-founder at Hybrid INSEA, said, “We are thrilled to welcome Afla to the Hybrid family as our new Country Head of Indonesia. His wealth of experience and proven track record in the AdTech industry make him the ideal candidate to lead our operations in Indonesia and drive our continued success in the region.”
