Makati City, Philippines – Global insurance and asset management provider Generali Life Assurance Philippines, Inc. (Generali Philippines) announced the appointment of Hak Hong Soo as the new president and chief executive officer of the company.
Soo will succeed Reynaldo Centeno after the latter announced his retirement on December 31, 2022.
Soo has extensive technical and managerial expertise in product proposition and pricing, actuarial health portfolio and financial management, health business value chains, network and customer relations, and partnerships across the Asia region.
Before his appointment as the CEO of Generali Philippines, he was the regional head of health and an executive member of the International-Asia Regional Office. In his former position,Soo led the International-Asia Business Unit in strengthening the regional health business and accelerating the firm’s business transformation agenda.
Jaime Anchustegui Melgarejo, CEO at Generali International, commented, “We are glad to confirm Dr. Soo’s appointment and his ability to lead our growth plans in the Philippines. The Asia region is an important engine of profitable growth for our Group, and we remain committed to investing in our people to drive this.”
Meanwhile, Rob Leonardi, international Asia regional officer at Generali, commented,”His extensive experience working across Asia will play a key role in leading his new team and driving our growth plans in the country. I am confident that under his leadership, Generali Philippines will continue to develop sustainably,” he added.
In his appointment, Soo shared, “I am truly excited about this appointment by Generali Group. Generali has entrusted me to continue growing Generali Philippines and servicing our valued customers in the country. As their Lifetime Partner, I am confident that “We” at Generali Philippines will continue to provide sustainable propositions, value-added services, and a caring experience.”
