Mumbai, India – Former chief creative officer at Dentsu Creative West and Dentsu Creative Experience India Aalap Desai, has recently launched the official inauguration of a newly-established advertising agency poised to revolutionise India’s advertising scene.
Named TGTHR, this initiative is driven by the goal of combining exceptional work with an unparalleled culture, creating a space where happiness meets creativity to yield extraordinary results. It draws on expertise from diverse domains, including mainline (TVC, print, outdoor), digital, film production, design, content, and media.
Boasting an impressive collective experience of over 110 years in advertising, said agency has also secured more than 550 international and national awards and a proven track record of delivering over 12,000 campaigns.
Reflecting on the recent launch, Aalap shared, “The advertising industry is often filled with a sea of sameness. The saviours of this industry are the sparks of creativity that we see scattered here and there. It is challenging to find the right people for the job.”
“The one who knows how to create a great TV ad might not know how to increase followers on a social handle. The one who has mastery over social media may have no idea about master branding. What if all these talents could come together to form a cohesive whole? If one great creative person is a force, imagine what could be achieved when they all combine as a force multiplier! This is especially true when you create an environment where they can thrive,” continued Aalap.
“That’s the idea behind TGTHR. Bring together expertise, talent, and passion to deliver clients unparalleled quality, connectedness, and effectiveness. All the while ensuring that we love where we work,” he concluded.
Aalap’s journey at Dentsu included being the National Creative Director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai. His creative prowess has even garnered over 200 international and national awards, including 10 Cannes Lions and 42 shortlists.
