Bangkok, Thailand – Online food and grocery delivery platform foodpanda and influencer hiring automation platform Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft power to the world as part of the ‘Amazing Thailand’ campaign.
The ‘Amazing Thailand’ campaign brings together three renowned influencers of different nationalities and aims to invite travelers to discover Thailand’s upcountry charm with new itineraries while satisfying their taste buds with local Thai food and giving them easy access to daily essentials through the delivery service offered by the foodpanda app.
The campaign aims to reaffirm Thailand’s status as one of the world’s top destinations. The collaboration will power the ‘Amazing Thailand’ campaign with the “Soft Power Tourism” concept that highlights tourism experiences based on the 5Fs of Thai soft power: food, film, fashion, fight, and festival. These areas of focus are being promoted along with enhancements to the country’s offerings in wellness, ecological, and sustainable tourism.
Moreover, fresh and engaging perspectives will be presented to underline Thailand as a top world destination, whereas collaboration will be expanded to more partners who can make an impact on international target audiences.
The ‘Amazing Thailand’ campaign activity, joined by foodpanda, was a cultural trip held in Chiang Rai. With TAT’s curated trip, the influencers were brought to experience the Thai way of life, including appreciation of Thai sculpture at the White Temple, a culinary experience in local cooking, rice and vegetable harvesting at Ahsa Farmstay, an excursion on the nature trail of Doi Pha Mee, and the opportunity to observe the lives of elephants kept in natural surroundings.
foodpanda and Tellscore engaged three famous influencers of three different cultures: loktitha, a foreign influencer captivated by the Thai way of life; egendd, a highly acclaimed Asian influencer; and peeweebkk, also known as “Pee Wee”, an influencer from Europe whose adoration for Thailand led to relocation to the country.
Foodpanda played a role in promoting Thailand’s local food by providing international influencers with an easy, quick, and convenient way to enjoy local flavors from local restaurants through their delivery service. Furthermore, the delivery platform offers a way for the guests to satisfy their cravings from their home countries with its partner restaurants that serve international cuisine.
TAT’s collaboration with foodpanda and Tellscore in its ‘Amazing Thailand’ campaign will expectedly energize Thai tourism, placing it in the hearts and minds of travelers and resulting in greater income distribution to local communities.
