Neilsen_Impact_Full_Funnel_SG_821x208_a
Advertisement

foodpanda SG to tag, identify sustainable brands on platform

  • Trying to make sense of overflowing marketing data and information? Hear from marketing leaders from Accenture Song, BigPay, Popeyes, and Vase.ai uncover the best approaches at the Consumer Insights Power-Up 2022 webinar. Register to access the on-demand for FREE!

Singapore – foodpanda in Singapore is strengthening its commitment to sustainability by launching Green Label – a first-of-its-kind programme by a food delivery company in Singapore that identifies the most sustainable brands on the platform through a restaurant certification scheme. 

Under this initiative, restaurants that have registered their interest will be assessed based on their sustainable practices, and given the Green Label certification should they meet the requirements. The audit criteria are developed by foodpanda with guidance from PACT SG, an initiative started by WWF Singapore to reduce waste and move towards a circular economy. Restaurants are then audited based on the criteria by non-governmental organisation, Zero Waste SG. Certified restaurant partners will also undergo annual reviews to ensure that they retain their green certification.

The criteria take into consideration restaurants’ efforts in the following areas: conscious food, sustainable packaging, waste reduction, food waste, social welfare, carbon reduction, awareness and education, and power supply. foodpanda will also be working with restaurants to help them improve in specific areas of the criteria in which they are weaker in.

Laura Kantor, director of marketing and sustainability at foodpanda Singapore, said, “With Green Label, we want to make it even easier for both our restaurant partners and customers to be more sustainable. With clearly laid-out criteria, our restaurant partners will be able to get a comprehensive understanding of where they stand, as well as guidance from us to work on the aspects they can strengthen.”

Kantor added, “The Green Label certification also makes it easier for customers to support brands that are environmentally-friendlier. The launch of Green Label, therefore, allows us to deliver a bigger impact on achieving our sustainability goals, and to continue to set the benchmark for the industry.”

Customers can easily browse the full list of Green Label certified restaurants available to them by tapping on the ‘Green Label’ tile on the foodpanda app. Green Label certified restaurant partners enjoy exclusive benefits, such as complimentary marketing by foodpanda, educational workshops and resources on sustainability measures to help support their green practices.

At launch, there are 49 restaurant partners with over 900 outlets across Singapore that have been accredited with the Green Label certification, including fan favourites Starbucks, Flash Coffee, Swensen’s and VeganBurg. Restaurant partners that are interested to be part of the programme can indicate their interest via a sign-up form that is available on the foodpanda website.

foodpanda said the Green Label initiative goes under its efforts to achieve the sustainability targets set out by the Singapore Green Plan 2030.

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story