Singapore – Although brand-influencer collaborations continue to boom, both players of the ecosystem – brand and influencer – still find it challenging to tap into each other in a seamless and reliable process. This is what the newly launched InCom aims to solve with its first-of-its-kind platform.
The influencer commerce marketplace, Incom, is a brainchild of influencer marketing and tech company BeTagged. The tech behind the platform allows both brands and influencers to reach each other in a more accessible way by ultimately bridging the gap in data that are the lifeline of said type of collaborations.
Incom enables brands to list the products they wish to sell on the InCom marketplace and showcase them to potential influencers across the SEA region. To combat the information gap, brands are able to list down all relevant information about products that would help rope in influencers that are a perfect match. This includes key details such as size, colour, price, fulfilment channels, relevant product images and videos, as well as the percentage of sales commission for influencers, giving all participating brands an equal opportunity to showcase their offers to the ‘influencer-verse.’
On the other hand, the influencers on the platform will have an easier way to vet which products they would like to promote, aligning to their social media branding and interests.
“InCom is the first of its kind in Southeast Asia — one which focuses on performance-based sales modules. We provide a live dashboard which tracks all relevant metrics for brands and influencers alike; brands can now gain access to a potential consumer base of over 400 million individuals across Southeast Asia and keep track of key data such as the number of influencer pick-ups for a product, the total number of sales quotas met, channel effectiveness, and the commissions payable,” said BeTagged Co-Founder Krish Iyer
Iyer added, “On the other hand, influencers can track how many units of their recommended products were purchased, their own channel effectiveness, and how much they have earned in commissions.”
Ultimately, for the influencer side, the platform is able to empower them to explore and select brands and products based on key data such as product category, price, or commission percentage. Additionally, the platform extends this service beyond traditional e-commerce to allow influencers to explore opportunities in areas such as physical retail and non-physical digital retail.
BeTagged said its ‘pay-as-you-sell’ go-to-market (GTM) strategy for InCom comes at zero cost risk, which makes it perfect for smaller brands, startups, or SMEs looking to launch themselves into the e-commerce space. The GTM strategy also allows larger brands to benefit from higher performance orientation.
One of BeTagged Co-Founders, Shamik Talukder, said, “From our experience of running an influencer marketing business in SEA for the last 3 years, it has become clear to us that a transparent ecosystem focused on product sales through influencers is necessary.”
InCom has already been launched in Indonesia and will be deployed to the rest of the SEA region by Q2 2023. The platform can be accessed via the InCom website and through its iOS and Android apps.
