Kuala Lumpur, Malaysia – Creative agency FCB Shout has listed around eight new business wins over the course of eight months, which included several high-profile Malaysian, regional and global brands.
Leading the list is Resorts World Genting, where the agency is appointed as the resort’s agency of record. They will be responsible for strategic and creative duties for Malaysia’s premier integrated resort, including Resorts World Awana and Genting SkyWorlds Theme Park.
In addition, some of the other duties include branding and strategic work for Touch n’ Go; campaign conceptualisation for a number of key projects for Sun Life Malaysia; creative implementation for Drypers; and brand launches for healthy snack brand Allswell Frutara.
Other companies that FCB Shout have been working on include Portuguese luxury fashion retailer Sacoor Brother’s Sacoor Blue label; new product launches for multi-level marketing company Amway in Malaysia; and a key regional assignment for McCain KSEAT, a frozen food company.
When asked about the agency’s winning new business approach, FCB SHOUT’s General Manager, Syahriza Badon, said, Accelerating growth via new client acquisitions was a key priority for 2022. Thanks to our earlier investments in talent and our collaborative business approach with key business partners – which allowed us to diversify our capabilities to include media, PR and activation – we were able to hit the ground running once Covid-19 restrictions eased and new opportunities emerged. We’re now well ahead of new business targets.”
Meanwhile, Shaun Tay, co-owner and CEO of FCB SHOUT and The Shout Group, commented, “2021 was one of our best performing years but this year is projected to beat that. Full credit to our leadership team and all the incredible talents within the agency who’ve worked tirelessly to make success happen.”
