Singapore — TEAM LEWIS has appointed Fairil Yeo as Executive Vice President for AI and growth, a newly created global role designed to accelerate the marketing agency’s growth strategy through artificial intelligence, innovation and modern marketing capabilities.
Based in Singapore, Fairil will play a key role in helping the agency expand its AI-enabled services, strengthen strategic partnerships and create new growth opportunities for clients and the wider business, reflecting TEAM LEWIS’ continued investment in combining technology, creativity, data and communications to deliver measurable business outcomes.
In his new role, Fairil will focus on three key priorities: driving AI-led revenue growth across the agency, helping clients unlock opportunities created by artificial intelligence, and accelerating AI adoption and capability development throughout TEAM LEWIS’ global network.
Fairil returns to TEAM LEWIS in what marks a boomerang appointment, having previously spent seven years with the agency, including serving as Senior Vice President for Asia-Pacific. Most recently, he held leadership positions at Accenture Song and Mastercard, bringing more than 20 years of experience across marketing transformation, digital acceleration, customer engagement and growth strategy.
Throughout his career, Fairil has worked with organisations across Asia-Pacific to modernise business capabilities, drive innovation and deliver commercial growth through the strategic use of technology and data.
Commenting on his appointment, Fairil shared, “At TEAM LEWIS, we see AI not as a feature, but as a fundamental operating advantage. AI should not sit on the sidelines as a specialist capability. It should be embedded into how we think, create, collaborate, and grow.”
“I’m excited to work alongside our talented leaders and specialists around the world to help clients unlock new opportunities and shape the future of growth through the combination of human imagination and machine intelligence,” added Fairil.
Yvonne van Bokhoven, Chief Operating Officer (COO) at TEAM LEWIS, explained, “We are delighted to welcome Fairil back to TEAM LEWIS in this new global role. His track record in client leadership, combined with deep experience across consulting and innovation, makes him uniquely positioned to help accelerate our AI ambitions worldwide.”
“AI is reshaping how brands compete. Fairil will play a crucial role in scaling our AI-enabled services offering to deliver measurable value for our clients,” added van Bokhoven.
Through the appointment, TEAM LEWIS aims to further strengthen its global growth agenda while helping clients navigate the evolving AI landscape and unlock new opportunities through the combination of human creativity and machine intelligence.
