Singapore – Global procurement and supply chain consultancy Proxima has named Nadia Chand as its new marketing director, aiming to strengthen the company’s brand presence across Asia-Pacific amid its regional expansion.
Chand, who joins Proxima five months after its merger with ArcBlue, brings nearly eight years of B2B marketing experience. She was previously marketing director, APAC at TEAM LEWIS, where she led content marketing, lead generation, and go-to-market strategies across the region.
“What drew me to Proxima was the opportunity to help shape the brand during a period of meaningful regional expansion,” Chand said. “The ambition to grow across APAC aligns closely with my experience leading marketing programmes that drive growth in complex, high-diversity markets. It’s a pivotal moment for the business, and I’m excited to help build a strong, consistent presence while ensuring our approach resonates locally across the region.”
Jo Scott, vice president of global marketing at Proxima, added, “We’re thrilled to welcome Nadia to Proxima at such an exciting time for the business. Her deep understanding of APAC markets and proven track record in B2B marketing make her the ideal leader to drive our expansion.”
They added, “Nadia’s ability to balance global brand consistency with local market relevance will be critical as we build on the strong foundation established through our merger with ArcBlue late last year and strengthen Proxima’s presence across the region.”
Chand’s role comes amid growing demand for specialist procurement expertise as organisations across APAC focus on cost transformation, supply chain resilience, and operational efficiency. Her strategic priorities will include strengthening brand visibility, supporting commercial growth, and enabling talent expansion.
“APAC is not a single market, it’s a collection of highly nuanced economies, cultures, and business environments,” Chand explained. “I’ll be working closely with our regional and global teams to ensure our value proposition is consistently presented while adapting our strategy to reflect the priorities for each of our markets. It’s about clarity, consistency, and building meaningful local connections.”
Looking ahead 12-18 months, Chand expects success to be defined by “a clear and recognisable market presence across key markets, supported by a consistent brand narrative and growing awareness among clients and talent.”
