Singapore – Audi Singapore has appointed global integrated communications agency TEAM LEWIS as its public relations agency of record following a competitive pitch.
The partnership marks a new chapter in Audi’s brand journey in Singapore, with communications now playing a pivotal role as the company sharpens its retail strategy and deepens customer engagement.
TEAM LEWIS will lead strategic storytelling and media relations to strengthen brand affinity and highlight Audi’s signature blend of innovation, design, and performance.
“We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values,” said Jamie Lee, general manager, marketing at Audi Singapore.
“We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore,” Lee added.
The agency will also support major milestones including Audi’s highly anticipated entry into Formula 1 in 2026.
“We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design,” said Pamela Tor Das, VP of Singapore & emerging markets at TEAM LEWIS.
“We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth,” she added.
The appointment follows TEAM LEWIS’ recent wins with Sport Singapore and new leadership hires to strengthen its technology, mobility, and enterprise communications practice.
With Audi now in the driver’s seat for its next phase of growth, the collaboration signals a shared vision of precision, performance, and progress—on the road and beyond.
Audi has also previously announced its collaboration with adidas as part of its global partnerships in preparation for the next F1 season.
