Platforms Featured Southeast Asia

How do Singaporeans run their mornings? This microsite celebrates nation’s uniqueness via their AM routines

Singapore – The nation of Singapore is about to celebrate its birthday – the country’s National Day – on 9 August and brands are already mounting their share of the tribute. 

In a very interesting and unique manner, TEAM LEWIS, the global marketing agency, jumps into the celebration and showcases what makes Singaporeans distinct and one-of-a-kind as they are through a microsite that honours their unique traits and behaviours.

Called ‘The Singapore Pattern’, the first instalment of the interactive microsite by the agency will be its ‘Good Morning Edition’, which features live polls that seek to uncover what the quintessential morning routine looks like for the average Singaporean.

“In a nation as diverse as Singapore, there are just as many things that set citizens apart that bring them together,” said the agency. 

In its entirety, ‘The Singapore Pattern’ will be a series of fun, interactive campaigns that celebrate the little and interesting vignettes of everyday moments that make them uniquely Singapore.

TEAM LEWIS, which dabbles in social media management, content marketing, and public relations, prides itself on weaving in local insights and nuances to create bold campaigns that appeal to a wider audience. 

Mark Tay, the agency’s head of content, said, “Creating great content is at the heart of many things we do at TEAM LEWIS, and we’ve always [been] keenly aware that the right insights are essential for us to do just that. We hope that this Singapore Pattern campaign can be a fun and creative way for us to pay tribute to some of the things that make us Singapore while also providing a peek into how many of us kickstart our workday.”

The microsite is now live ( The morning edition poll closes on 31 August, and results will be showcased on Team Lewis’ site thereafter. 

Marketing Featured APAC

Creativity, innovation key points to consider to attract consumers: report

Singapore – With many brands going more digital, amplified during the pandemic, brands need to understand that they need to be innovative and creative in their upcoming business strategies and endeavours to further reel in potential customers, a report by global marketing agency TEAM LEWIS and audience insights company GWI showed.

According to the trends guide, screen time continues to grow in most countries, with the exception of Malaysia and Singapore, furthermore, Hong Kongers & Malaysians prefer to spend more time on their mobile devices compared to PCs, laptops, and tablets. In terms of device ownership, audiences own at least three devices, Malaysians on average own fewer than three devices but spend the most time on the internet globally.

The report notes that the top concern amongst consumers is how companies use their personal data online, with 39%, followed by a preference to maintain anonymity online, with 34%.

The marketing landscape was also highlighted, with the website serving as a leading channel with 56% of audiences visiting a brand’s websites in the last month. Newsletters and emails were also still proven to be effective with 26% of the audience reporting to reading them. In line with the theme of ending monotony to avoid marketing immunity, consumers unanimously wanted brands to be innovative, authentic, and reliable.

In the last three years, there has been an increase in consumption of music streaming services and podcasts with Singapore seeing the most growth year-on-year.

Finally, only 23% of consumers globally think social media is good for society with Malaysians being the most positive about social media, with 40% seeing it as a force for good.

Simon Billington, executive creative director at TEAM LEWIS, said, “It’s no longer as simple as getting in front of your audience with a single message as many times as possible. Consumer expectations of a brand’s interaction with them are clear. They want unique, attention-grabbing creativity delivered in a personalized way. The complexity of the message and the vehicle the message is delivered in is paramount to success.”

Marketing Featured Southeast Asia

Nokia phone marketer HMD Global MY taps TEAM LEWIS to handle its social, PR

Kuala Lumpur, Malaysia – Marketing agency TEAM LEWIS has recently won the account of the Malaysian arm of global mobile phone company HMD Global to be its agency partner to drive its social and public relations campaigns in Malaysia.

Through the appointment, TEAM LEWIS will provide brand, communications and issues consultancy, as well as media relations, content creation and monitoring for Nokia mobile within Malaysia. 

Furthermore, The agency will work alongside HMD Global’s marketing team to bring the brand’s vision to life and strengthen Nokia mobile’s presence within the community as the relationship of consumers with their smartphones and technology continues to evolve. 

HMD Global designs and markets a range of smartphones and feature phones and an expanding portfolio of innovative service offerings. HMD Global is known for the smartphone brand Nokia and targets to bolster its re-entry in the Malaysian market as Nokia mobile has been committed to bringing a range of sophisticated and future-proof devices. Along with the latest features in smartphone photography and entertainment, Nokia mobile’s impressive range of smartphones and feature phones will also boost its legacy in quality and durability. 

With the consumer technology industry continuing to evolve at a rapid pace, HMD Global is looking to build a positive brand reputation and increase focus on marketing efforts to further expand its footprint in Malaysia.

Goh Doh Hau, country manager at HMD Global Malaysia, said, “Moving ahead, we want to continue to delight our existing and future customers with operating system upgrades and highly secured products that are built to last. While building our technology, we also want to draw focus around our sustainable business practices. As such, we look forward to creating breakthrough campaigns with TEAM LEWIS that drive our key messages forward.”

Meanwhile, Liew Huey-Ling, head of marketing for Pan Asia at HMD Global, commented that as a leading player in this industry, they wanted to work with an agency partner who is able to offer deep industry insights, understand their marketing requirements and go beyond conventional tactics to deliver creative solutions that increase their brand penetration in the market.

“We were impressed with the consumer technology experience that TEAM LEWIS brings to the table. As such, we look forward to working with TEAM LEWIS to bring the brand to greater heights,” Huey-Ling stated.

Ann Chong, managing director at TEAM LEWIS Malaysia, meanwhile noted that the current status quo of consumer technology, including the smartphone industry, has seen a lot of innovation in the last couple of years. Chong added that the introduction of Nokia mobile’s latest portfolio of devices that consumers will be loved, trusted and wanted to keep embodies the brand’s spirit of innovation, along with delivering great customer experiences and durability.

“On that note, we are excited to have the opportunity to work with a progressive brand like Nokia mobile and look forward to effectively translating the brand’s vision into reality with our creative storytelling,” Chong said.

TEAM LEWIS had recently bagged this year the digital agency account of photography brand Nikon for APAC, as well as being the PR agency partner of FairPrice Group.