Tag: Growth marketing
Australia — Australian fashion label HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ also joining to lead its social media creative strategy following a competitive pitch. Founded in 2019 by Nadia Bartel, Michelle Ring and Laura Broque, HENNE has built...
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs)....
Jakarta, Indonesia — Microsoft has appointed Gunawan Susanto as General Manager for Indonesia, tasking the technology veteran with leading the company’s next phase of AI, cloud, and business growth in one of Asia’s fastest-growing digital economies. The appointment comes as Microsoft expands its long-term...
Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real...
Singapore — TEAM LEWIS has appointed Fairil Yeo as Executive Vice President for AI and growth, a newly created global role designed to accelerate the marketing agency’s growth strategy through artificial intelligence, innovation and modern marketing capabilities. Based in Singapore, Fairil will play...
Kuala Lumpur, Malaysia — Publicis Chemistry Malaysia is strengthening its growth ambitions with the return of award-winning creative David HK Tan as Creative Lead, a move aimed at accelerating the agency’s creative capabilities and expanding its social-first marketing offering. Originally launched in...
Stickybeak, FlowerStore.ph, and Kaspersky's session provided insights on how to boost brands’ knowledge of target markets for regional expansion in 2023.
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
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