Singapore – TEAM LEWIS has launched a new Sino Global Practice, 灵智营销, aimed at supporting Chinese brands as they expand into international markets. The global marketing agency announced the launch in Singapore on 8 February 2026.
The practice is designed to help Chinese companies navigate overseas markets by combining local market insight with the agency’s global network across APAC, EMEA, the UK and the US. According to TEAM LEWIS, the practice draws on its experience in multi-region collaboration to ensure the specific characteristics and nuances of Chinese brands are reflected across different regions.
The Sino Global Practice takes inspiration from the Chinese characters 灵, meaning agility and 智, meaning wisdom, which the agency says reflect its approach of adaptive strategies supported by data-driven creativity to guide global expansion.
TEAM LEWIS has previously worked with several Chinese brands across international markets. The agency was appointed lead strategic and creative agency for Chery Automobile, a subsidiary of Chery Group, and led the launch of the Chery brand in the UK in September 2025.
It also serves as lead agency for Haier in Germany, where it developed integrated activation campaigns tied to Haier’s sports sponsorships at ATP tennis tournaments.
In addition, TEAM LEWIS partners with brands including Ecovacs and OPPO, and provided integrated communications and brand storytelling support for Govee, iGarden and Jisulife at CES 2026.
“Global expansion is complex for ambitious Chinese brands. Our role is to help them move at pace, with confidence. The SinoGlobal Practice brings together bilingual teams across key markets. We integrate strategy, creativity and execution to remove friction and delay. The result is faster decisions, smoother rollouts and meaningful global impact.” said Jen Wu, SVP, commercial operations at TEAM LEWIS.
“Our extensive global footprint has made TEAM LEWIS a trusted partner for Chinese brands across a wide range of sectors seeking to expand into international markets. Guided by a “glocal” mindset and a deep understanding of how Chinese brands operate, we serve as both cultural translators and strategic storytellers, consistently delivering campaigns with real value, driving growth and impact at unmatched speed.” said Kate Kwan, managing director, Greater China Region at TEAM LEWIS.
The agency said the new practice will leverage the capabilities of its international teams to help Chinese brands enter new markets and build long-term connections with global audiences.
