TEAM LEWIS introduces in-house AI platform ‘Marketing SideKick’ for clients

Singapore – TEAM LEWIS has announced the launch of Marketing SideKick, the latest iteration of its proprietary AI-powered marketing intelligence platform. The agency said the platform is now available to clients following what it described as strong inbound demand.

Developed in-house, Marketing SideKick is designed to support marketing and communications teams by connecting data from public relations, web, CRM and paid media channels. The platform consolidates fragmented data streams into recommendations aimed at helping teams respond more quickly to changing trends and narratives.

According to the company, Marketing SideKick includes governance features focused on security and compliance, alongside human oversight embedded into workflows, positioning it for enterprise use.

“Marketing SideKick is more than a tool – it’s a statement of what’s possible when creativity and engineering come together,” said Chris Lewis, CEO of TEAM LEWIS. “We didn’t just adopt technology; we built our own, from the ground up. Now we’re bringing it to clients who want to achieve more, faster.”

The platform brings together several AI-driven tools under one suite. These include Playbook, which maintains brand memory and context across strategy and messaging; Scout, which provides AI visibility metrics and share-of-voice tracking across AI search and answer engines; and Ping, an always-on media monitoring and narrative intelligence tool. 

Other features include Editor for content refinement, Presenter for generating editable branded presentations from briefs, and Coach, which offers presentation training with performance insights.

The launch also forms part of the agency’s broader Technology & Innovation practice. Its MarTech team develops solutions across CRM, CMS, marketing automation, analytics and custom applications. Marketing SideKick is positioned as an intelligent layer that integrates with clients’ existing technology stacks through APIs to support insight generation, production and optimisation.

“Building Marketing SideKick in-house was an ambitious challenge – and our team delivered,” said Simon Billington, executive creative director at TEAM LEWIS. “This is our vision for the future of marketing: intelligent, integrated and built to drive better decisions at speed.”