Jakarta, Indonesia – Out-of-home (OOH) advertising solutions provider EYE Indonesia today announced that it has adopted the Broadsign Platform to expand its capabilities for media buyers across the region.
Part of the EMTEK Group since 2016, EYE Indonesia oversees the conglomerate’s OOH media division, offering customers a comprehensive range of OOH campaign options, including traditional and programmatic media placement on strategically located screens, as well as assistance with ad creative and tax permitting.
By leveraging the Broadsign Platform, the company is able to deliver new capabilities for its media buyers, such as share of voice, impression-based buying, programmatic transactions, and more.
Among the EYE Indonesia OOH inventory powered by Broadsign is the company’s cutting-edge LED Videotron network, which is installed in high-traffic areas. From its urban centers to roadside installations, and screens in bustling public spaces, the network sets a new standard in outdoor advertising.
Videotron’s vibrant, high-resolution displays give advertisers a powerful platform to showcase their brands, products, and messages. Using the Broadsign Platform, the Videotron network supports real-time updates and targeted content delivery, ensuring campaigns remain relevant and impactful.
Recently, brand aggregator Tjufoo ran a successful campaign using EYE Indonesia’s Videotron network, generating significant engagement with consumers across Jakarta. Based on that campaign’s result, EYE Indonesia anticipates rolling out similar implementations for other brands in the region.
Livia Joehana, director at EYE Indonesia, said, “Our commitment to innovation, strategic partnerships, and personalized campaigns positions us as a trailblazer in the industry. Partnering with Broadsign has empowered us to deliver exceptional value to our advertisers, and we look forward to continued success together. We chose to partner with them due to their reputation for providing a comprehensive and reliable end-to-end solution. Our experience has exceeded expectations, with seamless ad management, real-time analytics, and a user-friendly interface.”
Meanwhile, Remi Roques, general manager for APAC at Broadsign, commented, “Indonesia is the fourth most populated country in the world, comprising hundreds of diverse communities that make for a truly unique advertising landscape. Digital out-of-home, in particular, is evolving rapidly in the region, driven by technology advancements that provide the ability to deliver personalised, contextual content, and this partnership will only help further the possibilities. We’re excited to be working with EYE Indonesia as it prepares for this next phase of growth and to ensure it has the flexibility and adaptability it needs to deliver new approaches to buying and securing OOH ad inventory so that clients can plan and execute more dynamic and impactful campaigns.”
