Philippines – Jollibee is once again creating emotions with two new #MyKwentongJollibee short videos, ‘30 Dates’ and ‘To Love Again’, which are intended to capture the spirit of love this Valentine’s season. The beloved brand continues to strive to tell true love stories by sourcing narratives directly from the people involved, imbuing the films with authenticity and passion.
The short films “#MyKwentongJollibee: 30 Dates” and “To Love Again,” directed by Paolo Villaluna, follow two real-life couples as they negotiate the challenges of life and love.
“In ’30 Dates,’ the story centres on two friends, Kristian and Coleen, who have very different views on love. Kristian wants to start his own family, while Coleen is doubtful and believes that love only exists in movies and television.
In celebration of Coleen’s birth month, Kristian decided to treat her to 30 days of meals at Jollibee, knowing it was her favourite spot. Will this heartfelt and unique gesture ignite a deeper connection and significance within their friendship, or will it potentially lead to an awkward situation between the close companions?
The story of Hazel, a single mother who had closed off romance and devoted all of her time and energy to her child, is told in “To Love Again.” Ronald, on the other hand, was instantly drawn to Hazel upon first meeting her.
Ronald was eager to show Hazel that he was sincere, even in the face of resistance from her family, because he felt deserving of her affection. Despite the scars from her past, can Hazel have the strength to accept Ronald and open her heart again?
Speaking about the films, Dorothy Dee-Ching, marketing head at Jollibee Philippines, said, “We all have our own Kwentong Jollibee – from memorable birthday celebrations, to going on a first date, and even that unforgettable marriage proposal. While there’s no doubt that Jollibee has impacted the lives of so many Filipinos throughout the years, we’re still pleasantly surprised with the stories that we’ve received. What better way to tell these stories than by letting the real people themselves share their own stories in their own words, thus the birth of #MyKwentongJollibee.”
She added, “From hundreds of stories, we hope that these two heartwarming tales will touch your hearts and inspire you to share the joy of love this season.”
Meanwhile, NJ Mijares, group creative director of McCann Worldgroup Philippines, said, “The challenge for this year’s My Kwentong Jollibee is to find stories with topics that people will want to discuss with their peers. We feel that this is a step above what Kwentong Jollibee is and what it means to people. Because apart from just watching true stories, we now give them the opportunity to participate by sharing their own thoughts and feelings.”
Paolo Villaluna, director of “30 Dates” and “To Love Again”, said, “For us Pinoys, Jollibee is already part of our daily lives: for every celebration of love, family or success, Jollibee is the emotional language we use to express ourselves. Being able to capture that in films was truly fulfilling not only as a filmmaker but as a human being.”
