Singapore – Marcus Pousette, formerly the country manager for Southeast Asia, Greater China and Korea at PubMatic, has been appointed by brand suitability platform and YouTube measurement program partner Channel Factory as its newest managing director for Southeast Asia. In his new role, he will be working closely alongside Channel Factory President, Alex Littlejohn, to drive business growth across the Asia-Pacific region.
As he brings into the company an 11 year-track record in revenue growth and in managing large accounts across enterprise verticals, Pousette will be leading the company’s go-to-market strategy, sales, and operations teams across Southeast Asia and India.
The latest appointment move comes as Channel Factory scales up its efforts in the region by leveraging Asia’s growing online advertising market.
Speaking about his appointment, Pousette said that he is excited to join Alex and the team in building a better digital advertising ecosystem, especially in a market that is rapidly evolving in the region.
“Furthermore, in a region that is extremely diverse, there is the added challenge of brands relating to the right consumers. Our goal at Channel Factory is to enable brands and marketers to consciously connect with their audience in the right context, and align with their brand values,” he said.
Meanwhile, Littlejohn commented that someone with such calibre on board like Pousette is crucial as they gear towards the continued expansion of their business heading into this year.
“I am thrilled to have the opportunity of working alongside brilliant people like Marcus, and push for progress, further transparency and conscious advertising across the industry. Marcus’ experience in scaling a company for international success will be invaluable to us as we continue to focus on the importance of brand suitability and elevate online advertising standards for our clients,” he added.
Along with Pousette, Channel Factory has made a number of hires to its Southeast Asian team including MediaCom’s Dhanesh Tarani, AnyMind Group’s Dawn Lee, and dentsu’s Tom Yap. This is in line with Channel Factory’s business plan in expanding its operations across the region, specifically in Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines.
