Santa Monica, California – Global media, marketing, and technology company Entravision Communications has announced that it has entered into a definitive agreement to acquire MediaDonuts, a digital marketing performance and branding company with operations across seven countries in the Asia Pacific region.
Entravision serves clients throughout the United States and in more than 20 countries across Latin America, Europe, and Asia, and according to Entravision, its acquisition of MediaDonuts is the next key step in the company’s plan to become a leading marketing technology service provider in the world’s highest growth economies.
Entravision said that Southeast Asia represents a company milestone, as it will be tapping into a new consumer market that represents nearly 700 million people, where according to the company, 400 million of which are digitally connected. MediaDonuts’ presence in the region spans five markets – in Vietnam, Philippines, Malaysia, and Thailand aside from its HQ in the Lion City.
MediaDonuts was founded in 2010 and offers extensive digital advertising capabilities through its strategic partnerships with major global media and technology platforms.
Walter Ulloa, chairman and CEO of Entravision, said that the acquisition is a natural fit with the overall digital and global transformation strategy of Entravision’s business. Ulloa continued that the company has always focused on providing advertising solutions in high-growth markets and partnering with the strongest media and technology platforms in the world.
“We believe that the incorporation of MediaDonuts into the Entravision platform adds leadership, sales operations, and digital offerings that will further propel our digital efforts,” said Ulloa.
Pieter-Jan de Kroon, co-founder and CEO of MediaDonuts, said that when the company was founded, the agency aimed to build a digital marketing and performance service enterprise that could seamlessly connect advertisers and agencies with their target audiences. Through the years, de Kroon said they are confident that by crafting an ideal mix of partnerships, including some of the world’s largest social and entertainment networks, it has done just that and more.
“With our business positioned for success, we are excited to now have the opportunity to join the global digital platform Entravision has built over the past decade. I am confident in the many commercial, technological, and product development synergies our business will achieve going forward as a combined entity,” said de Kroon.
Meanwhile, Entravision’s Chief Digital, Strategy and Accountability Officer, Juan Saldívar, commented, “We are very excited to welcome Pieter-Jan and the entire MediaDonuts team to the Entravision family. With a global digital platform now poised to reach and serve clients in 32 countries, we are confident the addition of MediaDonuts will further enhance our service offerings and help drive our continued global growth.”
The acquisition is anticipated to close around 1 July 2021. Upon the completion of the transaction, all MediaDonuts employees will remain with the company, and de Kroon will continue to serve as CEO of the business based out of its headquarters in Singapore.