MediaDonuts appoints Luc Mandret as country head for Vietnam

Singapore – MediaDonuts has appointed Luc Mandret as Country Head for Vietnam.

Luc Mandret joins from MSL where he was General Manager of MSL, the PR and digital agency of Publicis Group, in Vietnam.

Previously, Luc Mandret held leadership roles with Elan-Edelman then Publicis agencies in France where he was Head of the Digital and Social Media business unit, before being relocated to Southeast Asia in 2017.

Luc Mandret was also a blogger, media professional, and lecturer at Paris La Sorbonne university. He is the vice president of the French Chamber of Commerce and Industry in Vietnam (CCIFV) as well.

Luc Mandret has worked on corporate, communication, and marketing strategy bringing innovative solutions for a variety of brands, including both international and Vietnamese companies.

Pieter-Jan de Kroon, Managing Partner, MediaDonuts said: “We’re thrilled to have Luc on board to lead our fast-growing activities in Vietnam. Luc has an international background across both digital and marketing domains. His international experience with some of the biggest communication and marketing agencies will surely benefit our clients, our partners, and our teams.”

On this appointment, Luc Mandret, Country Head Vietnam, MediaDonuts said: “I am very excited to join MediaDonuts, we have here an awesome team to helps advertisers and agencies, we can help them to achieve the best performance and branding goals across digital media channels. We’re seeing very strong opportunities for MediaDonuts in Vietnam from our media representation business which includes partners such as Twitter, GrabAds, Criteo, Byte Dance (TikTok), Spotify, Activision Blizzard Media (Candy Crush), MatchMedia (Tinder), etc. as well as from our digital programmatic technology.”

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