Singapore – Enterprise Singapore (EnterpriseSG) and the Infocomm Media Development Authority (IMDA) launched the GenAI Sandbox for small and medium-sized enterprises (SMEs) today. This is a first step in enabling local SMEs greater access to GenAI and builds on both agencies’ ongoing efforts to strengthen AI development and ecosystem in Singapore.
According to the two entities, the ‘GenAI Sandbox’ is expected to benefit some 300 SMEs from sectors including retail, F&B, education, and hospitality, which will be able to tap on a range of GenAI solutions to elevate marketing and sales, and customer engagement efforts.
The first category, marketing and sales, will enable SMEs to generate varied and unique marketing content such as customised emails and social media posts that are tailored to individual campaign strategies. These solutions allow SMEs to shorten their marketing preparation process and harness GenAI capabilities to develop engaging content.
Meanwhile, its second category, customer engagement, will enable SMEs to better engage customers at scale using GenAI-powered chatbots, which allow customers to easily search for information, browse through personalised recommendations, or make reservations. These solutions enable SMEs to free up manpower to optimise operational efficiency, while concurrently improving customers’ experience.
All local SMEs can apply to participate in the Sandbox. Successful and eligible applicants will receive grant support from IMDA to trial one of the GenAI solutions of their choice for three months, to gain hands-on experience and better understand the functions of GenAI and the benefits to their businesses.
Applications to the sandbox will close by end of May 2024, or if the maximum capacity for the Sandbox has been reached, whichever comes earlier.
Leong Der Yao, assistant chief executive for sectoral transformation group at IMDA, said, “With the potential transformative impact of GenAI, SMEs can benefit from experimenting with the technology, as part of their broader digitalisation journey. The sandbox of curated solutions will provide our SMEs greater accessibility to GenAI before deploying it on a larger scale.”
Meanwhile, Soh Leng Wan, assistant chief executive officer, manufacturing and engineering at Enterprise Singapore, commented, “This latest initiative to make available ready-to-use GenAI solutions to our local SMEs is part of our ongoing efforts to collaborate with public and private sectors to accelerate the growth of the AI ecosystem and developments in Singapore. We strongly encourage SMEs to come onboard the Sandbox to experience how their businesses can benefit from GenAI solutions.”
