Tag: new holland

Sydney – Global equipment manufacturer New Holland has released its first ever nationwide campaign in collaboration with advertising agency Enigma, which has been in charge of their media presence since 2014.

The people-driven campaign, with the slogan ‘We grow through what you go through,’ shows how New Holland continuously benefits from their relationships with customers.

The campaign showcases the positive rural and community spirit and passion of New Holland in a 1-minute video depicting individuals who are resilient and committed, aiming to resonate with farmers and customers who appreciate New Holland’s dedicated quest to deliver top-tier products and exceptional service, every time.

New Holland’s campaign is also further amplified with the inclusion of outdoor installations such as bus sides and digital placements.

Matt Dawe, creative director at Enigma said, “Authenticity is a word that gets thrown around a fair bit in this game, but in this case, it couldn’t be more relevant. Everything from the genuine New Holland dealer and customer relationships through to the biting cold mornings were true and legit, and we couldn’t be happier to see it come to life so beautifully in this campaign.”

Meanwhile, Bruce Healy, general manager New Holland Australian & New Zealand, also commented, “We loved the idea as it clearly demonstrates how our team and dealers operate and collaborate. A hands-on approach, side by side with our customers, going through shared experiences. Showing that we aren’t just selling a piece of equipment, we’re delivering an end-to-end service experience.  We are looking forward to seeing the results.”

Sydney, Australia – In addition to its existing media remit in Australia, independent creative, design, and media agency Enigma expands its partnership with global equipment manufacturer New Holland after winning the strategy & creative business remit for both Australia and New Zealand markets.

The agency’s new mandate will focus on all strategy, creative and production services and executions for Australia and New Zealand. This is all the while being responsible for media buying across all Australian national and local broadcast media, extending to print, outdoor, radio, cinema, digital, search, and social.

Jack Mason, managing director at Enigma, said that he’s delighted with the expansion of agency’s remit which allows New Holland to benefit from a full-service agency collaboration. 

“New Holland is a fantastic business with so much creative potential. Potential that will be easier to achieve by having strategy, creative and media working together within one agency. It makes collaboration easier, encourages exciting new perspectives and ultimately helps us produce best in class work for this iconic brand,” he added.

Meanwhile, Ross Purdy, head of marketing and communications at CNH Industrial in Australia & New Zealand, said that they’re pleased to expand the relationship with Enigma as their creative agency partner.

“Enigma has demonstrated a strong understanding of our audience from construction to agricultural. Through the pitch process we’ve been really impressed with their strategic perspective and a very exciting creative approach with the customer at the centre,” Purdy added.

Enigma focuses on creative, media, brand strategy and design, with offices in Sydney, Newcastle, and Brisbane.