VaynerMedia India expands leadership team to strengthen social-first offering

New Delhi, India – VaynerMedia India has appointed three senior leaders across creative, strategy, and media as the agency looks to strengthen its integrated capabilities and support its next phase of growth in the country.

The appointments include P Sai Bhardwaj as Group Creative Director, Suruchi Makhija as Senior Director of Strategy, and Aveek Gupta as Senior Director of Media.

The agency said the expanded leadership team reflects its focus on helping brands adapt to changing consumer behaviour, as AI, platform algorithms, and evolving digital consumption reshape how audiences discover and engage with brands.

Bhardwaj joins with 19 years of experience spanning brand storytelling and social-first creative work, having previously worked with Prime Video, RPSG Media Group, and brands including Amazon, Google India, and Pernod Ricard.

Meanwhile, Makhija brings more than two decades of experience across GroupM, Publicis, and Cheil Worldwide, where she worked across strategy, creativity, and content. 

At VaynerMedia India, she will lead the agency’s strategy practice using its Platforms, Algorithms and Culture (PAC) framework.

Gupta, who has more than 20 years of experience across DDB Mudra, GroupM, Carat, and Havas Media, will oversee media, with a focus on strengthening collaboration between media strategy and creative.

Commenting on the appointments, Salman Moin, Country Manager of VaynerMedia India, said the leadership additions are intended to strengthen the agency’s ability to help brands respond to shifts in the marketing landscape.

“We are not building a team to carry out campaigns. We are building a team to transform how brands market themselves in a market that is moving faster than most brand playbooks can keep up with,” Moin said.

Founded by Gary Vaynerchuk, VaynerMedia operates across 15 global offices. The agency entered the Indian market in 2024 and works with brands including YouTube, American Eagle, and Ducati.