India – Naga Foods, the largest retailer in Chennai in India, has awarded its digital marketing mandate to Ayatiworks, digital marketing firm based in Chennai. The agency is tasked to manage its campaigns to drive more engagement and digital and creative solutions for the brand.
Naga Food has served as the corporation that represents Naga throughout its existence. Naga is established as a farm-to-fork company and is proud of its state-of-the-art production facility.
According to the agency, Ayatiworks will seek to improve Naga Foods Group’s entire brand visibility on digital and social media platforms. The agency will be in charge of developing original content as well as data-driven social media campaigns as part of its mandate.
Ayatiworks further revealed that it already has two advertising campaigns planned for Holi & Ramadan. With increased exposure and the implementation of a solid brand strategy, the agency aims to ensure that the brand reaches market leadership.
Furthermore, monitoring customer interest and aiding the brand in starting a conversation across all accessible integrated marketing channels are some of the duties assigned to the agency.
Upendran Nandakumar, AyatiWorks’ Founder, commented, “We’re all prepared to implement [360-degree] digital solutions to [disrupt] and drive campaigns for the brand to help it fly to new heights. Through our all-encompassing strategy, we hope to help clients create more successful narratives and stronger connections with their audience.
“We are convinced that [by] using best-in-class tactics, Naga Food will maintain its lead in a fiercely competitive sector. We would adopt the strategy of creating meaningful discussions for the brand and elevating their presence,” added Nandakumar.
Meanwhile, Monaa Kannan, director of marketing of Naga Limited Consumer Division, expressed excitement about the partnership. “We are pleased to have Ayatiworks on board as our digital partner. With the growing digital world, we plan to connect with each and every consumer through [the] digital medium to keep them updated with our [regularly] innovated products.”
2017-founded Ayatiworks offers 360-degree digital media solutions. It offers planning, buying, and programmatic solutions for digital media. In addition, the agency has also dabbled in 24-hour e-commerce, multilingual marketing, and in-house influencer marketing.