Energy provider Kleenheat hands media mandate to Initiative

Perth, Australia – West Australian energy provider Kleenheat has appointed Initiative Perth to be its new media agency partner. This partnership will see Initiative providing services for Kleenheat’s media requirements including strategy and buying across non-digital media, digital, search, social, and programmatic, as well as analytics.

The mandate, which will commence on 1 May 2022, will also see Initiative leveraging its media landscape to deliver positive results for Kleenheat.

David Burger, Initiative’s managing director for Perth, said that the brief was very specific requiring a holistic approach to the integration and use of digital and non-digital media to showcase Initiative’s capabilities.

He further shared that they are thrilled Kleenheat chose Initiative from a strong media agency pitch roster, and it’s a great privilege to work with a brand that is synonymous with providing local support and ongoing value for WA households and businesses.

“We felt we were a perfect match to fulfil Kleenheat’s brief and we’re excited to be part of the team to drive success by integrating the use of digital and non-digital media and build a powerful, long-term partnership with Deb and her team. We can’t wait to get started; it’s an exciting time to help deliver Kleenheat’s vision and be part of the brand’s growth journey,” added Burger.

Meanwhile, Debra Packer, Kleenheat’s marketing manager, said, “We’re thrilled to be partnering with Initiative to further strengthen our brand position and bring awareness to our goal of making life easier for our customers.”

Earlier this month, Initiative has launched a new national program called ‘Maternity Masterclass’, to help parents return to work with more experience than when they left for parental leave.