London, United Kingdom – Media investment analysis company Ebiquity has announced that it has entered into a conditional agreement to acquire MediaPath Network and a definitive agreement to acquire Media Management Inc (MMi).
MediaPath is a leading global media consulting company specialising in agency selection processes, media performance measurement, and media benchmarking; while Media Management is a US-focused media audit services firm providing clients with transparency and accountability across all media channels for national and local media, and agency performance validation.
Speaking about the acquisitions, Nick Waters, global CEO at Ebiquity, said, “These moves mark a major milestone for Ebiquity. MediaPath and MMi are both highly respected companies operating in our space. Susanne and Thomas share our values and our vision for what the media industry can be and how we can serve it. Both businesses bring great teams, fantastic clients, and high-quality technology enablement.”
Meanwhile, Susanne Elias, founder of MediaPath, commented, “Using technology for innovation and delivery of our services to our clients has been a key driver for us and that now combined with Ebiquity’s global reach, broad service offerings as well as highly skilled team of media specialists creates stellar opportunities for our combined businesses, clients and teams all over the world.”
Lastly, Thomas Bridge, founder at MMi, stated, “MMi is excited to join the Ebiquity family, expanding our coverage domestically and internationally for our clients. This step further reinforces MMi’s commitment to our team and our clients in continuing our work in driving third-party media accountability.”
Both deals were signed on 29 March 2022. MMi is expected to complete on or around 4 April 2022, while MediaPath is expected to complete on or around 22 April 2022.
