Australia – Eagle Eye, the SaaS business carrying out loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has unveiled ‘EagleAI,’ a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.
‘EagleAI’ is expected to usher in the next generation of personalisation at scale. By leveraging customer data and predictive machine learning algorithms, EagleAI will help retailers and grocers across the globe better meet their customers’ individual wants and needs, optimise promotional spending, increase ROI, and enable true one-to-one engagement that ultimately drives loyalty.
This new AI-powered data science solution can automate the process of connecting and structuring customer data across touchpoints, using cutting-edge machine learning and AI to create uniquely personalised offers for customers rather than curating the ‘best fit’ set of offers based on a finite number available. This approach sets a new global standard for retail personalisation.
‘EagleAI’ is a set of machine-learning algorithms that factor in product affinity, shopping predictions, promotional responsiveness, budgetary controls, and more. Working simultaneously, the algorithms create and target the right offers for the right individuals.
Therefore, in a retail setting, ‘EagleAI’ acts as the ‘brain’ of the Eagle Eye AIR platform’s nervous system, which is the transaction layer that executes an unlimited range of offers in real-time to every customer touchpoint.
With this, the AI-powered solution creates the ability to build personalisation at the individual level and execute it at scale. This combination and ability make it unique among other retail marketing platforms that, while capable of personalisation, lack the capacity to deliver individual offers to millions of customers. Similarly, while some traditional mass marketing may reach large groups of customers, it still does not come with individualised offers.
EagleAI is well positioned as a platform to strengthen retailer-supplier relationships as it enables retailers to offer their supplier partners a new and proven route to build customer loyalty, grow share of wallet, recruit new customers, drive cross- and upsell activity, and launch new innovations.
Eagle Eye developed EagleAI after acquiring a Paris-based SaaS company with extensive and proven AI capabilities, Untie Nots, in early 2023. Leveraging the expertise of the Untie Nots team, the power of the Eagle Eye AIR platform, and Google Cloud technology such as Vertex AI, EagleAI is a standalone solution under the umbrella of the Eagle Eye Group.
Moreover, while EagleAI is designed to create winning scenarios, the biggest winners are the consumers themselves, who receive compelling and entirely personalised promotions. The AI-powered data science solution is an answer to data from McKinsey showing that 71% of consumers expect personalisation, and 76% are frustrated when they don’t get it.
By optimising customer communications and putting customers at the centre of decision-making by understanding their needs and crafting relevant offers and marketing, EagleAI helps create more rewarding connections and deeper relationships between retailers and their customers.
Tim Mason, CEO of Eagle Eye, said, “At Eagle Eye, we’re on a mission to power the personalised marketing revolution, and launching EagleAI represents a significant step on that journey. We believe that personalisation is the retail version of the Golden Rule—treating people as they would like to be treated—and with EagleAI, retailers can put this into practice in a real, scalable, efficient way.”
Mason continued, “I am hugely excited by this opportunity and by the work that Zyed and his brilliant team will do to enable current and future clients to unlock the full potential of their customer data. Together, we can offer a bright AI-assisted future to forward-thinking retailers.”
Meanwhile, Zyed Jamoussi, co-founder of Untie Nots, shared, “Our vision for EagleAI is to empower businesses to personalise the end-to-end customer experience while maximising ROI. We’re giving retailers the capability to manage the full complement of promotional, loyalty, and media investments for every individual customer across every business unit.”
