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Marketing Featured Southeast Asia
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Durex SG cooks up its own ‘Happiest Meal’ in April Fools campaign

by Maureen Basa

-

April 3, 2023

Durex SG cooks up its own ‘Happiest Meal’ in April Fools campaign

Singapore – As part of its April Fools Day campaign, condom brand Durex in Singapore has unveiled its ‘Happiest Meal’, encouraging its consumers to ‘dig in’.

Known for their April Fools antics, Durex continues to be revered by social media users following their April Fools prank from 2018 where they rolled out different flavours such as Durex Smoked Sausage and Durex Mala HotPot in 2019. This year, the brand took a step further by introducing real food in a box.

The said meal included nuggets, fries and an ‘Invisible’ drink — which incorporated the brand’s products, ‘Invisible Extra Sensitive’, ‘Fetherlite’, and ‘Real Feel’, amongst others. 

‘Happiest Meal’ was also made available for one day only on April 1 at the Guardian Marina Bay Sands and Watsons Bugis Junction in Singapore.

Related Tags Singapore Marketing Campaign April Fools Durex Happiest Meal
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