Sydney, Australia – Global digital out-of-home (OOH) marketplace VIOOH has announced new hires for its newly created commercial roles in Australia and New Zealand, with Ryan Sullivan as partnerships director and Mitchell Hodges as technical solutions manager.
The announcement comes as VIOOH prepares to release its third annual “State of the Nation” for programmatic DOOH report for the Australian market.
In his new role, Sullivan will be responsible for taking the management of existing media owners forward, supporting them to transform their businesses through programmatic selling.
Sullivan joins VIOOH from Bench Media, an independent programmatic media agency in Australia. He is also one of Australia’s earliest advocates of programmatic DOOH and brings with him extensive programmatic experience to VIOOH, having worked with numerous brands and agencies over the years, helping to develop their internal programmatic capabilities.
Meanwhile, Hodges brings with him valuable experience and will provide crucial support for media owners by guiding technical implementation and spearheading revenue growth and partner education.
Prior to his appointment, he was with Yahoo DSP, where he drove omnichannel campaign success and product development across prDOOH, CTV, Video, Audio and Native. Hodges was instrumental in the recent successes in prDOOH from Tourism Tasmania and SIXT Auto Club Membership.
The new hires are a first for the OOH marketplace in the ANZ region, with both positions based in Sydney. They will sit within the commercial team led by Gavin Wilson, global chief customer and revenue officer at VIOOH.
Currently, VIOOH’s platform has over 40 DSP partnership agreements globally, including live integrations in the ANZ market with CAASie, Google DV360, Hivestack, Lemma, The Trade Desk, Vistar Media and Yahoo DSP, and is the exclusive SSP for JCDecaux Australia and New Zealand, as well as offering programmatic inventory for multiple media owners including Tonic Media Network.
The OOH marketplace is also set to make additional hires in Australia in the coming months to further develop the demand side and ensure operational excellence.
Speaking on the announcement, Wilson said, “We’re excited about the potential that programmatic digital out of home inventory can deliver to brands and media owners, and these local hires are an indication of the opportunity we see for VIOOH in the ANZ region. We’re seeing positive year-on-year growth in the region, and having resources locally on the ground will drive relationships and trust, and we fully expect revenue to be enhanced as a result.”
Also commenting on the hires, Jean-Christophe Conti, CEO at VIOOH, said, “Our ambition is to change the conversation about out of home, with a platform to help accelerate transformation in outdoor advertising through automation. VIOOH offers advertisers a more flexible and impactful way to connect with audiences, and provides media owners with the opportunity to access digital budgets and new customers. With programmatic DOOH becoming more mainstream and a must-have on every media plan, I hope ANZ advertisers and media owners alike will maximise this new opportunity to thrive.”
