Australia – Pizza brand Domino’s has appointed Adam Ballesty, former general manager at beverage company Seedlip APAC, to be the new chief marketing officer for its operations in Australia and New Zealand. The appointment will take effect on 2 August 2021.
Ballesty takes over Allan Collins who has resigned from the position after almost 15 years.
Ballesty brings with him decades of experience in the industry. Aside from his previous role at Seedlip, Ballesty has also held senior marketing roles with brands including Foxtel, Diageo, and Pacific Brands. He has also managed his own strategy and research business, working on start-ups such as sportswear company Skins and retail company Unistraw.
As the new CMO at Domino’s ANZ, Ballesty will be responsible for all facets of consumer marketing including brand, digital marketing, communications, and product development, as well as leading the development of Domino’s innovation pipeline moving forward.
In addition, Ballesty will be a member of Domino’s ANZ executive team, working closely with Nick Knight, the CEO of Domino’s ANZ, to continue driving the strategic and creative direction of the brand.
Knight commented that they are excited to have someone of Ballesty’s caliber join Domino’s and are looking forward to the new energy, passion, and direction he will bring to the role as they continue on their journey of growth, improving the customer experience and pushing the boundaries of what’s possible.
“We are confident he will add immense value to the dynamic and innovative marketing team we have here at Domino’s and can’t wait to see what he does in the role,” said Knight.
