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Digital lender Rupeek appoints Pitchfork Partners as PR, digital consultancy

Rupeek x Pitchforks
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Mumbai, India – The asset-backed digital lending platform in India, Rupeek, has appointed strategy consultancy Pitchfork Partners as its new public relations and digital consultancy partner, to drive the brand’s business growth.

Rupeek aims to democratize access to hassle-free, doorstep credit for all markets and audiences. Currently, Rupeek also operates in the gold loan space.

The partnership will see Pitchfork Partners providing strategic communication and digital counsel to bolster Rupeek’s brand image and enable storytelling that would help increase the preference for doorstep gold loans among consumers.

“At Rupeek, we aim to transform the business of gold loans and democratize access to credit for all. Pitchfork’s integrated strategic approach will assist us in our storytelling efforts to make Rupeek the largest digital lender in the years to come,” said Shalabh Atray, Rupeek’s senior vice president of marketing and digital.

Meanwhile, Jaideep Shergill, the co-founder at Pitchfork Partners, commented that they look forward to this partnership and are delighted to expand their expertise. 

“With Rupeek’s commitment to gold loans and its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company,” said Shergill.

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