Kuala Lumpur, Malaysia – Pizza Hut in Malaysia has awarded its overall media buying and planning services to Dentsu Malaysia. The remit will see the agency assisting the pizza brand’s transformational e-commerce journey towards in-home dining, driving sustainable business growth in a digital world.
As part of the mandate, dentsu will also be responsible for creating meaningful end-to-end media experiences through data-driven marketing and in future-proofing Pizza Hut for a cookie-less ecosystem. In addition, dentsu will be putting together team Red Roof, a unit that will bring resources to implement a seamless agency model.
Dentsu’s CEO of Media Dheeraj Raina commented that they are excited about the opportunity to work with a brand that is loved by millions and this gives them the opportunity to push their innovation further.
Meanwhile, Emily Chong, the CMO of Pizza Hut Malaysia, said, “Sharing the same vision and commitment in making transformative step-change is key to win fast in this new frontier, and Team Dentsu has clearly demonstrated these through the acceleration and scaling of data-driven tech-enabled media capabilities for Pizza Hut.”
Kien Eng Tan, the CEO of Dentsu Malaysia, noted, “We will be completely focused on Pizza Hut to further strengthen its leadership. This win is a result of radical collaboration and the speed at which we have built a technological and data-driven spine to cater to clients’ flexible needs.”
Inviting Raina in an exclusive interview, he said, “The new lineup that you’re seeing of the leaders [is] primarily [for] creating capability centers of excellence within the organization so that as the agency partners with our clients, we are in the best position of solving their marketing challenges.”