Jakarta, Indonesia – Pizza Hut in Indonesia has appointed creative agency Ogilvy in the country as its integrated above-the-line (ATL) and digital agency, which includes social, following a competitive multi-agency pitch.
The appointment will see Ogilvy drive strategic communications efforts across both the restaurant and delivery business, to position Pizza Hut as a leading restaurant chain in Indonesia.
Steven Christopher Lee, CEO of Pizza Hut Indonesia, said, “We have experienced the strength of the partnership with Ogilvy globally, and we believe Ogilvy Indonesia is a valuable local partner for Pizza Hut Indonesia which will help us achieve even greater success. Through this partnership, we hope to further our market leadership in the country.”
Meanwhile, B. Ramanathan, group CEO of Ogilvy Indonesia, commented, “We are honored to have been selected as a key growth partner by Pizza Hut Indonesia, whose food and service offering has delighted Indonesian palates and hearts for decades. We look forward to bringing the best of Ogilvy’s modern marketing solutions into supporting the next phase of growth for Pizza Hut’s restaurant and delivery business.”
The engagement which kicked off in December will see new campaign launches early 2021.
In October last year, the delivery business of Pizza Hut Indonesia has also announced its creative partners for its programmatic campaigning, GroupM’s Mediacom and Xaxis.