Toronto, Canada – Customer experience (CX) management and customer insights platform, Alida, has partnered with Blackhawk Network’s digital rewards provider Rybbon, with the aim to enhance its TXM platform to provide clients with the ability to grow engagement through incorporating incentives as part of their Voice of Customer (VoC) and Voice of Employee (VoE) programs.
With the integration of Rybbon’s PointsJoy solution, Alida will be streamlining points-to-rewards programs by allowing clients to preset the number of points to award for a completed survey. This solution includes Rybbon’s AutoRewards feature which enables organizations to set a predetermined points threshold. When respondents meet or exceed this threshold, a reward email will be automatically sent to the respondent, enabling them to redeem their points for a desired digital reward from a curated reward catalogue.
Jignesh Shah, Blackhawk’s head of global integrated incentives, believes that continued survey respondent participation is a necessity to truly understand the voice of the customer.
“By combining their powerful rewards program with Alida’s leading customer experience management platform, Alida clients will be able to boost engagement and retention rates by providing respondents with points that can be accumulated and redeemed for digital rewards,” said Shah.
Meanwhile, Riaz Raihan, Alida’s president of products and engineering, shared that their priority is to help clients improve experiences for their customers and employees, driving loyalty and retention.
“With the new Rybbon integration, rewarding customers for continuous engagement with your organization is now easier than ever. With a myriad of global incentive options, companies can now offer their customers and employees incentive choices that matter most to them,” said Raihan.
To learn more about boosting customer experience engagement in 2022, businesses may register for Rybbon’s upcoming webinar on its website.
In November 2021, Alida has also partnered with growth company GrowthOps, to deliver elevated CX and insights to organizations in Hong Kong, Singapore, Malaysia, and Australia.
