CXM platform Alida to bolster APJ presence, expands team in the region

MARKETECH APAC - December 8, 2020

Hong Kong – Canada-headquartered customer experience management (CXM) and insights platform Alida has expanded its Asia Pacific and Japan (APJ) team to build on its existing regional presence and propel further growth in the CXM industry.

Formerly named Vision Critical, Alida is a global platform that offers both CXM and extraction of insights and feedback. Its products offer brands a number of use cases such as customer journey, customer satisfaction and advocacy, marketing and advertising, and product and UX design across a broad range of industries.

The firm recently appointed its general manager for APJ, former CEO of IT firm NTT Steven Medeiros, and along with Medeiros’, its several appointments of senior industry leaders in the region support its expansion to drive new growth while making additional investments in its clients’ success and partner ecosystems. 

“We are seeing unprecedented demand from clients and partners seeking enterprise technology, industry expertise, and a high touch, localized delivery model. We will continue to invest in great people to better serve our clients and partners across Asia Pacific and Japan.” said Medeiros.

Phillip Walsh, former regional vice president for APJ at Texas-based computer software company Kony, joins the team as general manager for Australia, New Zealand, and Pacific. Walsh brings over 19 years of CRM sales experience, with leadership positions at Atomic Software, BMC Software, Pegasystems, and IBM Australia. In his role at Alida, Walsh will focus on formulating strategy and growing business in ANZ.

Jodarna Meade has been appointed as head of customer success for the APJ region. Meade brings over 20 years of experience and previously led Alida’s sales operations, partner ecosystems, and customer success management in North America recently relocating back to Asia Pacific region. Prior to joining Alida, Meade spent a decade leading marketing at Lendlease. 

Karen Lo joins the APJ team as head of marketing to further expand client and partner growth in the region. Lo’s decade of experience in leading corporate communications and marketing for Dimension Data and Hewlett Packard Enterprise, will strengthen Alida’s pipeline and revenue growth and expand brand presence across APJ.

Wingsan Lun, senior sales executive of APJ, joins the team to lead sales and growth for APJ. With more than 20 years of experience in Temenos, Adobe, and, he brings deep expertise in digital marketing and customer experience. Lun will support the growth of Alida’s customer base in the region and support its clients to uncover the power of customer truth in their businesses.

Uma Jain, partner manager at APJ, brings over 18 years of experience in business development and execution of global go-to-market strategies for acquiring new clients and partners. Jain previously held senior management positions at, OutSystems, and Kony. She will support the growth of Alida’s global and partner ecosystem.

Jagan Sivanesan, the new principal solution engineer, has joined Alida to lead the regional APJ solution engineering team. Sivanesan brings over 16 years of engineering experience developing state-of-the-art software experiences, high-growth technology companies, such as Kony and Wipro Technologies.

“I’m thrilled to have assembled this powerhouse team of proven technology experts to drive our growth in APJ. Each leader brings unique expertise that is fundamental in propelling our business to the forefront of the CXM industry in Asia Pacific and Japan,” said Medeiros.

He added, “Their collective wealth of experience will drive our next phase of growth in the region. Our priority as a team is to know our customers and put them first.”