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Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added

by MARKETECH APAC

-

August 15, 2024

Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added

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Jakarta, Indonesia – Popular anime streaming platform Crunchyroll is launching a new campaign ‘Ayo Crunchyroll!’ (Let’s Go Crunchyroll!) as it brings more anime to Indonesia by adding more than 100 titles in Bahasa Indonesia for fans to enjoy on its streaming service. It is worth noting that Crunchyroll is amping its presence in the country with a recent partnership with Telkomsel for plan packages.

Starting August 15 until the end of September, Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta’s iconic Bundaran HI and Blok M MRT stations. The new collaterals also bear Crunchyroll’s recent brand revamp, which focuses on portraying an ethos of fun and celebration for anime.

Crunchyroll’s anime library consists of nearly 3500 hours of content, of which over 630 hours (over 100 shows) are now available with Bahasa Indonesia subtitles and growing. Some of the popular anime titles available on Crunchyroll in Indonesia include ‘Attack on Titan’, ‘Demon Slayer – Kimetsu No Yaiba’, ‘Dr.Stone’, ‘Frieren’, ‘JUJUTSU KAISEN’, ‘Kaiju No.8’, ‘KONOSUBA -God’s blessing on this wonderful world!’, ‘Naruto Shippuden’, ‘One Piece’, ‘Solo Leveling’, ‘SPYxFAMILY’, ‘The Rising of the Shield Hero’, amongst others.

Additionally, Crunchyroll offers an array of simulcasts for Indonesian anime fans every new season so that they can watch the latest episodes simultaneously as they air in Japan, capturing the thrill and excitement of being among the first to see the latest episodes. Some of the current ongoing simulcast series on Crunchyroll include ‘Alya Sometimes Hides Her Feelings in Russian’, ‘Bye Bye Earth’, ‘Dead Dead Demons Dededede Destruction’, ‘My Hero Academia’, ‘One Piece’, ‘That Time I Got Reincarnated as a Slime’, ‘The Cafe Terrace and Its Goddesses’, ‘Tower of God’, ‘True Beauty’ amongst many.

Akshat Sahu, senior director of marketing of APAC at Crunchyroll, said, “We’re thrilled to bring an immersive anime experience for fans in Indonesia. We believe in the power of anime to connect people, and our expansion in Indonesia reflects the great potential of the anime fandom in the country. We are already seeing high traction on our platform in the region with growing subscribers. We aim to make anime more accessible and enjoyable for everyone in Indonesia by providing localised content and exciting anime experiences.”

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Related Tags Crunchyroll Anime Marketing Campaign Indonesia Streaming
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