Singapore – Marketing company Crimtan has appointed Andy Houstoun as its new chief commercial officer, where he will establish a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s creative and analytical functions.
He has more than 20 years’ experience in programmatic and digital, most recently as group operations director at crimtan, and previously as CCO of Larsson & Jennings, the Swiss made watch brand.
Prior to this he worked at Venda, an on-demand e-commerce provider, which was acquired by Oracle, where he launched and optimised online propositions for clients including Jimmy Choo, TK Maxx and Urban Outfitters. Prior to this, he was part of the founding team of Tesco.com.
Speaking on his appointment, he said, “The industry, compliance and needs of our clients are all evolving at lightning speed. As an independent company with our own technologies and services, Crimtan has the opportunity to be nimble and navigate this complexity through transparent insights and solutions that focus on driving each and every client’s customer lifetime value.”
He added, “I am looking forward in my new role as CCO to delivering exciting developments across planning, targeting and measurement that will support all our clients to drive the best performance for their marketing spend in the new consented and cookieless world.”
Meanwhile, Joshua Wilson, commercial director for APAC at Crimtan, commented, “The UK has been at the forefront of programmatic evolution and has been leading the charge in creating infrastructure for brands to thrive in the new world of digital advertising. As we grow and expand Crimtan’s footprint in Asia Pacific and Japan, Andy’s stepping into this role will bring a huge amount of wealth and knowledge for our clients.”
Lastly, Paul Goad, CEO at Crimtan, said, “Crimtan is constantly innovating to drive incremental ROI and lifetime customer value for our clients and we have ambitious plans for future business growth. Andy’s experience, expertise and market insight will be invaluable as we expand into new markets and build on our creative and analytical capabilities to deliver exceptional client insight and performance.”
