Tag: Crimtan

Singapore – Marketing company Crimtan has appointed Andy Houstoun as its new chief commercial officer, where he will establish a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s creative and analytical functions.

He has more than 20 years’ experience in programmatic and digital, most recently as group operations director at crimtan, and previously as CCO of Larsson & Jennings, the Swiss made watch brand. 

Prior to this he worked at Venda, an on-demand e-commerce provider, which was acquired by Oracle, where he launched and optimised online propositions for clients including Jimmy Choo, TK Maxx and Urban Outfitters. Prior to this, he was part of the founding team of Tesco.com.

Speaking on his appointment, he said, “The industry, compliance and needs of our clients are all evolving at lightning speed. As an independent company with our own technologies and services, Crimtan has the opportunity to be nimble and navigate this complexity through transparent insights and solutions that focus on driving each and every client’s customer lifetime value.”

He added, “I am looking forward in my new role as CCO to delivering exciting developments across planning, targeting and measurement that will support all our clients to drive the best performance for their marketing spend in the new consented and cookieless world.”

Meanwhile, Joshua Wilson, commercial director for APAC at Crimtan, commented, “The UK has been at the forefront of programmatic evolution and has been leading the charge in creating infrastructure for brands to thrive in the new world of digital advertising. As we grow and expand Crimtan’s footprint in Asia Pacific and Japan, Andy’s stepping into this role will bring a huge amount of wealth and knowledge for our clients.”

Lastly, Paul Goad, CEO at Crimtan, said, “Crimtan is constantly innovating to drive incremental ROI and lifetime customer value for our clients and we have ambitious plans for future business growth. Andy’s experience, expertise and market insight will be invaluable as we expand into new markets and build on our creative and analytical capabilities to deliver exceptional client insight and performance.”

Singapore – Programmatic company Crimtan has announced a partnership with automotive digital publishers Autovia and Haymarket Automotive to power digital advertising solutions using their pooled first party audience data.

Through the partnership, the three companies will combine their unique data sets to offer clients best-in-class data-driven advertising solutions on the open web and other digitised channels.

In addition, the partnership will also leverage Crimtan’s dynamic connected media delivery against highly targeted audience signals from the publishers’ data in real-time, advertisers will be able to precisely target active in-market buyers. They will be offered cross-channel opportunities using newly digitised platforms in new advertising formats. These will include geo-location technology delivering relevancy through digital out of home (DOOH), as well as connected televisions (CTV).

Paul Goad, CEO at Crimtan, said, “This deal puts us – and therefore our clients – on the front foot, ready for when the Google third party changes come into force next year. By working together with Autovia and Haymarket Automotive, we are ensuring that we have a future-proofed first party audience offering ready-for-market.”

Meanwhile, Chris Daniels, chief revenue officer of Haymarket Automotive, commented, “Our first party publishing data is unique as it understands every user’s journey and we are able to share this insight and service with prospective advertisers. As a result, our customers can take advantage of a simple and effective way to deliver timely and relevant messaging to their target audience as they take their next steps in the car purchase journey.”