Singapore – Consultancy firm Human8 has recently unveiled its employee AI prompt school, accompanied by its own AI research assistant.
To address concerns regarding data ownership and the impact on confidential research data and PI information, earlier this year OpenAI developed a proprietary AI research assistant utilising the ChatGPT algorithm, enabling them to conduct real research data experiments and evaluate the capabilities of generative AI.
Annelies Verhaeghe, chief platform officer of Human8, said, “Just like with the internet and social media revolution, as an agency we’ve always embraced tech and innovation, investing in discovery to accelerate success. However, to safely and creatively experiment with AI, we first needed to overcome the data privacy obstacle.”
Meanwhile, Maz Amirahmadi, Managing Director, APAC, said, “In Asia Pacific, AI adoption has taken off in 2023 across various verticals and markets. According to an IDC report, a top adoption driver is improving employee productivity. The tool will enable our team of consultants in APAC to keep pace with the acceleration, and we are already seeing strong appetite among colleagues and clients to collaborate with AI.”
Human8’s trials show that using generative AI as an analytical tool with thick data from primary research produces far more actionable research results. This emphasises the significance of using up-to-date data.
Verhaeghe added, “With our proprietary AI tech at hand, we defined a series of A/B experiments to gain a better understanding of the potential and implications of generative AI systems for our business and the industry at large. Our experiments were designed to explore well-known challenges related to AI data quality, data sampling and even data hallucination.”
Human8 has incorporated its personal AI research assistant across its global operations. By utilising AI automation for more analysis of unstructured data, this has opened up more opportunities for human interpretation and consulting.
