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2022 Global Customer Engagement Review

Comms consultancy RICE bags tech firms as new accounts


Singapore – Strategic communications consultancy RICE has announced new technology retainer wins with enterprise automation software company UiPath and voice AI start-up AI Rudder. 

With the UiPath mandate, RICE will be driving the company’s leadership position in the enterprise automation industry. It will also be providing strategic counsel on UiPath’s regional brand communications, driving media campaigns and relations, as well as managing thought leadership content development.

Toni Iafrate, UiPath’s vice president and chief communications officer, shared that as digital transformation continues to accelerate and deepen across enterprises and industries, they believe that APAC shows great promise to unlock automation-led innovation and growth opportunities.

“We are excited to partner with the RICE team in Singapore to amplify our story in the region and help more companies recognise the power of automation,” said Iafrate.

Meanwhile, for the AI Rudder mandate, RICE has been appointed as its new communications consultancy of record, laying the groundwork for its regional communications. The remit includes media relations, thought leadership development, and content development. RICE will also be boosting AI Rudder’s presence in SEA and Australia.

Henrik Petersen, AI Rudder’s vice president and head of global marketing, noted that as voice AI technology continues to evolve and mature, it is poised to make the leap from experimentation to widespread real-world adoption, with potential for use cases spanning industries.

“We look forward to working with RICE to help amplify AI Rudder’s vision of establishing a new foundation for business communication powered by advanced voice AI,” said Peterson.

The RICE teams servicing both accounts are based in Singapore but will provide regional support and oversight of various markets in the region.

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