Comms consultancy RICE appointed as SG, HK partner by IWG


Singapore – As flexible workspaces company IWG aims to gain momentum for its presence in Asia Pacific, they have recently announced that communications consultancy RICE will be an official partner of IWG in Singapore and Hong Kong, two of IWG’s key hubs in Asia.

RICE was selected as IWG’s partner after a comprehensive review of its communication partners worldwide. Harnessing the synergy across team members in both cities, the RICE team is led by Agung S. Ongko, RICE’s director, strategy and insights based in Singapore and Phoebe Sou, general manager of RICE’s Hong Kong office.

“A leader and true innovator in the workspace industry, IWG is a people-focused, purpose-driven organisation committed to lending their expertise and solutions to address today’s biggest workplace challenges. We are eager to help shape and tell their stories here in Asia,” said James Brasher, managing partner at RICE.

IWG’s presence in Asia has been strengthened as well with their deal with NTT (Nippon Telegraph and Telephone Corporation) to provide 300,000 employees across the Japanese telecommunications company’s portfolio with access to IWG’s workspaces. The agreement comes off the back of IWG’s previous biggest ever deal with financial services firm Standard Chartered for its 95,000 employees.

With a global network of over 3,300 workspaces in 120 countries, IWG makes it possible for organizations and individuals everywhere to take a new approach to the traditional working day.

Simon Condon, head of communications at IWG Group, said, “While the hybrid way of work has been underway for several years, the pandemic has accelerated its adoption and it is now here to stay. With RICE as our communications partner in Singapore and Hong Kong, we look forward to driving the conversation forward on the future of work in Asia’s leading commercial and financial centres.”

The RICE agency also operates LAB360, a business unit that helps brands design, integrate, and innovate marketing and communications for business growth. In addition, they help brands tell multifaceted stories and engage audiences with personalized precision.

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