Tag: Colgate-Palmolive
According to the company, the campaign focuses on real-life narratives and personal experiences rather than traditional product-focused advertising.
Singapore – Colgate-Palmolive has announced a new multi-year global partnership with the WHO Foundation to support the World Health Organization’s work on oral health, an area affecting an estimated 3.7 billion people worldwide. The four-year funding commitment will support oral health education, promote...
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an essential part of the beauty routine. The campaign, developed by WPP CP with Ogilvy teams in Singapore, Hong Kong, and Korea, alongside WPP...
The company’s new tagline, “Make More Smiles,” serves as a call to action for employees to advance this purpose through their work.
Tender Care, a brand under Colgate-Palmolive, has officially launched its newest ‘Unbox the World’ campaign that addresses how Filipino parents navigate family life in post-pandemic reality.
Running from the end of October to early November 2023 across Southeast Asia and Taiwan, the campaigns saw Colgate offering shoppers highly attractive discounts on its range of recyclable and sustainable oral, personal and home products.
Through the partnership, consumers will be able to easily purchase a wide range of Colgate products on-demand and have them delivered within an hour any time of the day through foodpanda.
Colgate-Palmolive India announced her appointment in March 2022, and she has been special projects vice president for Colgate’s APAC Division.
Pham will be based in Singapore, and will be responsible for leading the Colgate-Palmolive business in the APAC region.
Colgate aims to grow its digital commerce business across Southeast Asia more than 20 times by 2025.
