Tag: FMCG
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
The combined entity will bring together a portfolio of well-known brands including Knorr, Hellmann’s and McCormick, as well as high-growth brands such as Cholula, Maille and Frank’s RedHot.
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
India – Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to launch special edition packs inspired by the global anime series ‘Naruto’. The move makes Britannia one of the first FMCG brands in India to partner with the franchise. The launch is accompanied by the #TreatItJutsuItWinIt...
To reclaim its place in the FMCG market alongside industry giants like Massimo and Gardenia, Sunshine Bakeries partnered with iWISERS to revitalise its social media presence and reconnect with Malaysians.
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
Singapore — A new report reveals that the fast-moving consumer goods (FMCG) e-commerce market is increasingly being shaped by a smaller group of dominant brands, with the top 100 brands now accounting for 21% of global FMCG e-commerce value. According to Euromonitor’s report, nearly one-third of these...
The company says the refresh builds on its heritage and connection to family farms that supply potatoes for its chips.
The two new companies, whose final names will be announced at a later date, are currently referred to as “Global Taste Elevation Co.” and “North American Grocery Co.”
The company’s new tagline, “Make More Smiles,” serves as a call to action for employees to advance this purpose through their work.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)