Kuala Lumpur, Malaysia – With the debut of MARKETECH APAC’s “What’s NEXT 2023: Marketing in Malaysia”, CleverTap has joined us as a Gold Sponsor for this conference and will be leading the conversation on the importance of customer lifetime value (CLV) for businesses.
The company offers an all-in-one customer engagement platform that helps brands personalise and optimise all consumer touch points to improve user engagement, retention, and lifetime value. Moreover, it is built to address the needs of retention and growth teams, with audience analytics, deep segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
Through the conference, Jezreel Teng, enterprise account executive at CleverTap will be presenting a keynote presentation on aiding businesses to fully understand why CLV is crucial for the success of businesses, as well as sharing how personalised experiences contribute to increased customer loyalty and, consequently, higher CLV.
This discussion is beneficial in the sense that a high CLV signifies not only financial success but also a thriving customer-centric approach that fosters enduring relationships, boosts brand reputation and secures a resilient position in the market. In essence, customer lifetime value serves as a compass for businesses navigating the complex landscape of sustained profitability and customer engagement.
Jezreel Teng, enterprise account executive at CleverTap, said “An increased focus on customer retention is the obvious choice for any brand when considering the sharp rise in acquisition costs. A mere 5% improvement in retention has been found to increase profits anywhere from 25% to 95%. But brands must not stop there. They must go one step further and ensure users are actively engaged throughout their journey; transacting and adding value regularly. Through this conversation, I intend on diving deep into just how important CLV is in the long term sustainability and profitability of a brand.”
Teddy Cambosa, deputy regional editor at MARKETECH APAC, commented, “Understanding and maximising customer lifetime value (CLV) isn’t just a metric; it’s a strategic imperative, guiding businesses to not only thrive in the present but to compose a symphony of sustained success in the future. It’s the art of turning customers into advocates, transactions into tales, and businesses into legends. We look forward to how CleverTap can spearhead this conversation and inspire marketing leaders in Malaysia to develop efficient CLV strategies for their businesses.”
What’s NEXT 2023: Marketing in Malaysia is part of the trilogy of conferences from MARKETECH APAC’s “What’s NEXT 2023-2024” series. The conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Boost, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, and Touch ‘n Go Group.
Head over to the official event site to see the full agenda of What’s NEXT 2023: Marketing in Malaysia.
