Australia – Advertising agency CHEP Network has elevated Amy Weston, its former creative director, to be its new executive creative director, joining the national creative leadership team.
Weston joined CHEP over seven years ago, and during her time with the agency has led innovative creative work for clients including 7-Eleven, AGL, Mazda, and TAC, as well as Pernod Ricard, and RACV, amongst others. Over the course of her career, she has turned t-shirts into road safety tools with RACV’s ‘Booster Tag’, made young drivers fear social death more than actual death in MAC’s ‘Lose your License’ and ‘You’re Screwed’ campaign, and most recently created 7-Eleven Australia’s first entry into the beauty world with its Coffee Body Scrub.
Moreover, Weston’s work has been recognised at a host of local and international award shows, and has recently joined The Aunties’ senior mentorship programme, using her experience and expertise to help support the next generation of female leaders.
Commenting on her elevation, Weston said, “It’s a pleasure to be recognised in this role and I’m excited to continue making world-class work with all the clever people at CHEP.”
Meanwhile, Glen Dickson, CHEP’s deputy chief creative officer, noted, “Amy is a truly creative person. And a natural creative leader. She’ll do amazing things in her new role at CHEP – for our clients, our people and our work.”