Sydney, Australia – Brand transformation company FutureBrand in Australia has appointed Jill Hale to the newly-created role of strategy director, effective immediately. This follows the company’s objective to bolster its team to deliver for its growing group of clients.
Hale joins FutureBrand from The Contenders where she was a senior strategist. Prior to that, she was an independent consultant with Ginger and chief customer officer with Brande. She has also held roles with Interbrand and Yoke.
Speaking on her appointment, she said, “To say I am happy to be joining FutureBrand doesn’t adequately convey how much this opportunity means to me. On the one hand, I’m nervous, as this is a branding company I have looked up to and admired for well over a decade.”
She added, “On the other, I feel immensely proud to be joining Rich’s team, made up of industry leaders like Victoria. I look forward to contributing everything I can to the transformational clients with whom FutureBrand works, while also continuing to learn and grow, as all strategists should.”
Meanwhile, Victoria Berry, head of strategy at FutureBrand Australia, commented, “What attracted us to Jill is the depth of her experience, combined with her belief that she still has more to learn and grow. That’s a combination that fits very well with our culture and ways of working. We see our team as a diverse group of experts who are continually learning to enrich the strategic insights and ideas we deliver for our clients.”
FutureBrand’s recent wins include Beca, Bush Heritage Australia, Golf Australia, Huddle Insurance, Open Money Group and TPT Wealth. FutureBrand has also secured an expanded remit with both Melbourne Convention & Exhibition Centre (MCEC) and Funlab across its portfolio of brands.