New Delhi, India – Advertising agency Cheil India has recently announced its latest significant business win with Indian fashion-led hypermarket Vishal Mega Mart with a mandate to focus on integrated advertising and marketing solutions.
This expansive partnership comes at a pivotal juncture where the agency is poised to grow its roster of clients through its assortment of creative, media, data, activation, and retail capabilities.
Talking about the partnership, Hanish Batra, head of marketing, Vishal Mega Mart, said, “We look forward to our association with Cheil India and a great partnership in our ambition of making aspirations affordable for our customers.”
Meanwhile, Neeraj Bassi, chief growth officer, Cheil India, commented, “Vishal Mega Mart is a retail powerhouse enabling consumers to experience high end fashion across India. We are elated to partner with them in their quest to make fashion accessible to masses.”
“We are eager to create a benchmark creating work that sets a new standard for the fashion retail industry. This partnership will mark our foray into managing retail clients, which is a dynamic category in itself,” he added.
