Mumbai, India – Havas Media Network India has emerged as the agency to handle the integrated media mandate of financial company Capri Loans, a brand of Capri Global Capital Limited.
Capri Loans has chosen Havas Media to boost its market presence and enhance brand recognition in the financial sector. They will specifically provide innovative media strategies and manage all aspects of media planning.
Moreover, Havas Play, with its combined expertise in sports, entertainment, and content, will also support Capri Global’s sports initiatives.
Basant Dhawan, group CMO of Capri Global, said they chose the Havas Media Network for its deep understanding of their vision and unique approach. He added that with Havas Media, their target audience will be more engaged through appropriate channels and achieve exceptional results.
In a statement from Mohit Joshi, CEO of Havas Media India, he assures that with their experienced team and strategic planning, they will create a significant impact and competitive financial landscape in India.
Uday Mohan, managing director of Havas Media India, commented on the collaboration, stating, “Our agency will provide comprehensive media services across multiple channels, ensuring a synchronized and targeted communication strategy to effectively reach the desired audience.”
Meanwhile, the account will be led by Manish Sharma, managing partner – West, Havas Media India, Mumbai office.