India- The media agency from Dentsu India, Dentsu X, has been chosen as the media partner by Berger Paints, a paint company in India and in the global paints and coatings sector. The media mandate was chosen through a competitive selection process involving many agencies. Berger Paints has selected Dentsu X for its advertising requirements. The account will be handled from the Densu X office in Kolkata.
The team at Dentsu, led by Anita Kotwani, CEO of media for South Asia at dentsu, will collaborate to develop strategies that will contribute to the brand. In order to increase brand value through traditional offline media channels, including print, television, and radio, on a national level, the agency will be in charge of managing media strategy, planning, purchasing, and implementation.
Regarding the achievement, Kotwani said, “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in dentsu India’s journey, characterized by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”
Kotwani added, “Dentsu has played a pivotal role in propelling numerous brands towards a growth trajectory, leveraging our distinctive data-driven, consumer-centric design thinking, and strategic expertise. We have been at the forefront of deploying innovative media and content concepts to establish brand equity, ensuring sustained brand growth. However, efficiency and effectiveness remain paramount in our approach. The win of Berger Paints symbolizes the recognition of our strategic approach, and we are privileged to form a partnership with such a formidable brand.”
Meanwhile, KK Sai, senior vice president, and head of the decorative division at Berger Paints, said, “The insights that the dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger.”
