Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured APAC
No posts found

Cheetah Digital partners Seinfeld actor Wayne Knight to personify ‘cookies’ in new ad

by Jean Cabico

-

October 1, 2021

Cheetah Digital

Australia – Martech landscape is getting complex, and the demise of the cookie is causing more confusion for marketers than ever before, and with this, Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, has launched a new campaign, aimed at approaching conversations around the post-cookie world.

Ahead of the company’s flagship Signals21 event, Cheetah Digital engaged Wayne Knight, best known for his role as the snoopy ‘Newman’ from Seinfeld to play the hilarious, snoopy ‘Dennis’ whose hand gets ‘caught in the cookie jar.’ In the in-house created campaign, Knight appears in a series of YouTube clips as ‘Dennis’ being sneaky and snooping on customers, as well as the human embodiment of cookies.

The new campaign follows on from a 2020 campaign Cheetah Digital ran for their Signals event, where the martech company partnered with rockstar Tommy Lee from Mötley Crüe and his wife Brittany Furlan-Lee. The husband and wife duo emceed the event and were also featured in a series of comedic promotional videos in the lead-up to the event.

Tim Glomb, Cheetah Digital’s vice president of content and data, shared that the campaign creatively “humanises the technical process behind the scenes of cookie tracking.”

Billy Loizou, Cheetah Digital’s vice president of go-to-market for APAC, noted the importance of being ahead of the curve when it comes to making martech accessible and relatable is critical in today’s complex and content saturated B2B environment. 

“That’s why ahead of Signals, Cheetah Digital decided to go a more ‘Super Bowl Sunday’ route and have a bit of fun with our messaging. It’s great to be able to do something different and ‘think outside the cookie jar’ to enliven conversations and debate around the future of marketing beyond the cookie,” said Loizou.

Cheetah Digital created the campaign after it ran a survey polling over 5,000 global respondents that found 70% of consumers don’t trust social media with their data due to privacy issues, with 37% deleting cookies from their web browser.

Related Tags APAC Australia Campaign Cookies Cheetah Digital Wayne Knight
Share this article

Related Articles

View All
KITKAT AU’s new campaign addresses debate on the right way to eat the chocolate
Marketing Featured ANZ
KITKAT AU’s new campaign addresses debate on right way to eat the chocolate
September 28, 2021
By MARKETECH APAC
Advertising-Council-Australia-Accenture-The-Monkey-Vax-Campaign
Marketing Featured ANZ
‘We can beat anything’ the mantra of ACA's campaign to boost vax rates
September 27, 2021
By Teddy Cambosa
One Shot Closer BCA
Marketing Featured ANZ
Business Council of Australia brings Aussies ‘one shot closer’ to return to normal life in new campaign
September 20, 2021
By Jean Cabico
Shopify-Australia-Retail-Meet-Brand-OOH-Campaign
Marketing Featured ANZ
Shopify AU’s OOH campaign encourages businesses to meet brands’ reimagining retail
September 13, 2021
By Teddy Cambosa
Sharesies_BMF
Marketing Featured ANZ
Aussie fintech Sharesies’ new campaign likens investing to playing saxophone
August 23, 2021
By MARKETECH APAC
Ad-Lib.io-Hong-Kong-Expansion-Appointment
Technology Featured East Asia
Creative management platform Ad-Lib.io expands to HK, adds two new hires
March 25, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
September 30, 2021
By MARKETECH APAC
MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh
Main Feature Marketing Southeast Asia
MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh
September 20, 2021
By MARKETECH APAC
MARKETECH Mondays feat. PSB Academy’s assistant VP of marketing, Jovan Lin
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin
September 6, 2021
By MARKETECH APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
August 30, 2021
By MARKETECH APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
August 29, 2021
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin